Burger King Takes a Swipe at Starbucks in New Cafe Subscription Service

Burger King restaurants is brewing a coffee deal that can’t be beat. In a campaign created by FCB New York, BK app users can now sign up for the BK Café Coffee subscription. For the price of a large cappuccino from Starbucks, guests can enjoy a hot cup of coffee anytime every single day at participating restaurants.

Only available by downloading the BK app, the daily coffee subscription model is a departure from expected coffee service. Use the offers tab on the BK app to sign up and open the app daily to redeem your small cup of brewed coffee. 

“We continue to leverage technology to enhance our guests experience in our restaurants,” said Chris Finazzo, president, North America, Burger King Corporation. ”We are proud to launch our own subscription service where guests can now enjoy a hot cup of coffee every day for just $5 a month.”