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by The Network Expands Its Creative Footprint with Signings of New Agencies

04/12/2024
Advertising Agency
Copenhagen, Denmark
275
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The network owned by independent creative agencies grows its creative capabilities

Independent creative network, by The Network has expanded its international creative capabilities with the signing of four new agencies across Europe. 

Joining the network of 25 agencies across the US, Europe, and Asia are AIN’T from Milan, Feeders from Warsaw, Papaya to the People in Copenhagen, and Socialrise, in London, Milan and Berlin.

The agencies are a combination of dynamic skills, merging creative pedigree with a forward-looking approach to solving modern business challenges and client problems, and all have shown rapid growth both within their markets and beyond.

John Mescall, creative chair, by The Network said, "Creative problem solving demands a diversity of thinking, approach, expertise and style. So I’m thrilled to welcome AIN’T, Feeders, Papaya to the People and Socialrise to our network. Each one different, each one brilliant."

The new signings reflect brands' growing need to quickly meet the demands of rapidly changing consumer behaviour and culture. This often drives a requirement to work with smaller, faster, more agile, and innovative agencies.

Jorg Riommi, founder, CEO and CCO, AIN’T, said, “AIN’T joined By The Network because we believe in the power of connected specialized indies – each with complementary expertise. When we engage with a client, we want them to know that we are part of a wider network of specialized agencies - so if that same client needs capabilities outside our scope, we have sister agencies that we can reach out to, part of By The Network.”

Kuba Sagan, co-founder and creative director, Feeders Agency, said, “We are proud to be the first agency from Poland to join by The Network! Poland has undergone a dynamic transformation in recent years. It is here that the largest companies open their management centres and from here they create marketing communication for the entire region. We believe that by The Network’s expansion into Poland is a natural step for the whole network, and for us a chance to enter a completely different level of creativity.”

Patrick Chan, co-founder and creative director, Papaya to the People, said, "Joining By the Network (bTN) felt like a natural step for us, as their innovative, global collective mirrors our commitment to challenging industry norms and driving transformative change. Within this community, we found like-minded creatives who thrive on cross-disciplinary collaboration, pushing boundaries, and sparking bold action. Together, we aim to redefine what branding can achieve, creating campaigns that not only resonate but inspire lasting impact."

Paolo Santosuosso, founder and creative director, Socialrise, said, “By the Network offers the opportunity to expand our network while working together with other companies in a collaborative process across the globe. It is a win-win for all.”

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