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BYBORRE and Optical Arts Explore the Art of Patience

04/06/2024
Production Company
London, UK
184
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The campaign was directed by Fabrice Le Nezet

Future facing textile brand BYBORRE collaborated with creative studio Optical Arts to create the short film “Patience”, celebrating its redefining textile collection.

Amidst the frenetic pace of the modern world, where time slips through our fingers like sand, there exists a timeless virtue that beckons us to pause, to breathe, and to embrace the art of waiting. It is with great pleasure we unveil "Patience”, a poetic ode to the power and beauty of patience in an age of instant gratification.


Optical Art’s creative director Fabrice Le Nezet, said, “I have always been fascinated with BYBORRE textile and the technology behind it. As I was looking at the latest textiles collection, I lost myself in the intricate details of the design and started imagining how it would look if I could place my camera right on the surface. From there I developed a dreamlike journey playing with time and scale to create a fictional distorted space, a space where everything is possible.”


Embark on a journey through time and space into the heart of Patience, revealing new realities along the way.

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