BYD Builds Tension for the Euros in Sponsorship Spot

It’s been a tense few weeks for those watching the Euros and Dan Gifford’s new work for BYD celebrates the passion behind the big game. You can feel the tension build, much like the fast approach to the big final! 

BYD was the highest selling EV brand in the world last year and their new campaign celebrates their sponsorship of the UEFA Euros 2024 tournament, having aired in 29 countries!  This is the first large European campaign for the brand. 

Shot over two days in Barcelona, Dan collaborated with Mill+, who both produced the spot a handled the VFX.