Campaign for Chocolate Drink Nestlé Milo Inspires Passion in Young People

Aptly named 'With Grit Comes Glory,' this captivating piece for Nestlé’s Milo takes the form of a cinematic masterpiece, celebrating the unwavering passion and dedication of young people using the classic chocolate-flavoured drink for fuel in their athletic pursuits.

Against a harmonious and suspenseful anthem backdrop of a Vietnamese choral vocalisation, 'Có thi chí nên' - With Grit Comes Glory will undoubtedly leave you inspired and uplifted. 

“Directing the Milo commercial for Nestlé was an exhilarating experience that I relished every single minute of. The distinctive creativity of Ogilvy Vietnam, led creatively by the remarkable BJ Galinato, left a profound impression on me. Their concept, resonating with the very soul of Vietnamese culture, magnificently encapsulated the idea that success in life is fundamentally built on resilience and determination. Their steadfast belief in the project and in me, despite the weather-related challenges (it was rainy season after all), was an immense source of strength and motivation. 

I want to shout out the remarkable talent of Tung Bui, our director of photography. The way he turned up to prep, armed with references and a clear vision for the film's aesthetics even before our tech scout, was wonderful. His profound technical expertise with the Alexa was pivotal, enabling us to breathe life into a truly sensational piece of work. 

Adding another layer of richness to our project was the enthralling and distinctive score crafted by 2am Music in Malaysia. Their composition imbued our film with an emotional resonance. “ said director Henry Mason.