senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Can This New Video Game Reduce Gun Violence?

20/09/2024
Advertising Agency
Chicago, USA
298
Share
Change the Ref and Energy BBDO have launched a video game to challenge gamers to see if they can survive the school day during a shooting

Gun safety nonprofit Change the Ref takes an approach to reducing gun violence with a new video game. 

Today, CTR launched a sophisticated video game which simulates a school shooting - and the goal of the game is to safely escape which you can only do by "collecting" key legal bills. 

Coinciding with TwitchCon , Change the Ref and Energy BBDO have launched a video game titled “The Final Exam” on September 20 to challenge gamers to see if they can survive the school day during a shooting, educating them on the harsh reality of gun violence, and empowering them to drive real change against it by advocating for key gun safety bills.

Energy BBDO partnered with Webcore Games, Druid Creative Gaming, and Flutu Music to develop the game for Change the Ref. EBBDO was responsible for the creative direction.

Energy BBDO gamified the topic of gun violence to get in front of players – ranging from gen-Z to boomers – as well as parents, students aged 18-22, and gun control activists.

In the game, players must figure out how to navigate and escape the horrific reality of a school shooting. The game was designed based on real data gleaned from school shootings.

From the escape timeframe to the drills, sounds, alarms, messages on the wall, and objects left behind, every detail has been faithfully recreated to immerse players in this tragic reality.

Throughout the map, players will find data hidden in school books, boards and maps, providing factual information about school shootings in the U.S.

Throughout the game, five different bills are featured to educate players on how legislation can prevent future tragedies, and inspire them to take action politically, including:

  • Ban Of Assault Weapons
  • Secure Storage Ethan’s Law
  • Ban Of High Capacity Magazines
  • Background Checks For All Gun Sales
  • Raise The Minimum Age to Purchase

If a player collects all five bills, then they have the option to survive/escape (“win”).

“The Final Exam” is designed to be played on computers, and will be available for download here.

Brand
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Energy BBDO
Mediterranean by Nature
Gin Mare
18/10/2024
18
0
The Comfort Index
Stabucks
26/09/2024
26
0
Locker
Change the Ref
20/09/2024
30
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0