Canadian Jury Champions 7 Finalists at The Immortal Awards 2024

On Tuesday November 5th, some of Canada’s brightest marketers congregated to determine the country’s finalists for this year's Immortal Awards.

Hosted in Toronto at the office of long term supporters Zulu Alpha Kilo, the heavyweight jury found itself tasked with honing down a 28-piece shortlist, deciding which work, if any, should receive Canadian Finalist status and proceed to the regional round of North American judging (which takes place on Friday November 8th).

After much discussion, which ranged from the value of proving tangible outcomes with the submissions to whether craft or case studies better represented the country, ultimately, seven pieces were selected to champion Canadian creativity from the past year.

The Immortal Awards 2024 Canada finalists are:

From here, the seven selections will now go up against the best that the USA has to offer, competing for a place in the final, global round of judging, and ultimately a chance at winning an Immortal Award or Commendation.

This year’s jury featured  Anthony Chelvanathan, chief creative officer at Edelman Canada, Damon Crate, creative director at The Kitchen, Nancy Crimi-Lamanna, chief creative officer at FCB Toronto, Taj Critchlow, founder of Fela, Jordan Doucette, president and chief creative officer of Dentsu Creative Canada, Amanda ‘AJ’ Jones, chief strategy officer at McCann Canada, Pallavi Joshi-Firby, executive producer at Fort York, Brian Murray, chief creative officer at Zulu Alpha Kilo, and Caroline Frisen partner and group creative director at Rethink.

The rest of the work that made it to The Immortal Awards 2024 Canada Shortlist but didn’t make it through to the next round included:

Allegra - Allegra Airways (Edelman Canada)

BC Children's Hospital - I'll Be Home (Revolver Films)

Bud Light - Long Live Party (Impossible Studios)

Canadian Cancer Society - It Takes A Society (Revolver Films)

Cashmere Ultraluxe - Cashmere UltraLuxe Bathroom Guide (Lifelong Crush)

Coffee Mate - Mate Mate (Rooster Post Production)

Doki Doki - Posters You Can Hear (No Fixed Address)

Drake - First Person Shooter (denim)

Environmental Leadership Canada - The Planet's Scariest Bouquet (Zulu Alpha Kilo)

Kruger Products - Nothing Absorbs Like It (Broken Heart Love Affair)

Meridian - More Than A Number (Impossible Studios & School Editing)

Molson Coors Beverage Company - See My Name (Rethink)

Nescafé - 80 Degrees (Outsider Editorial & Spy Films)

ParticipACTION - Mall Walkers (Rooster Post Production & Partners Film)

Rove Concepts -  The Journey (denim)

Skyscanner - Trollboards (Courage)

Subway Canada - Did it just get worldly in here? (Dentsu Creative Canada, Nimiopere & Moonlighting Film Production Services)

TD Canada Trust - Own It (Outsider Editorial)

The Coca-Cola Company - Magic Duos (VML Canada)

The Get REAL Movement - Rarest Rookie Card (VML Canada)

Volkswagen Canada - Sans Émission (VML Canada)