Undoubtedly, Cossette is always a worthy Canadian challenger at the Cannes Lions. In 2021 it took home five lions, there were another two the following year, and now, they’re hoping to once again add to that collection. After all, in the past year, they’ve produced some outstanding work for the likes of McDonald’s, Amnesty International, and the ever-important human rights organisation, Egale Canada.
With that in mind, there were some specific pieces the team wanted to highlight ahead of next week’s adjudications. Representing the depth of talent across the agency’s various Canadian offices, the work spans coast to coast, from a metal song promoting travel to the Yukon, to a heartbreaking look at the need for justice when it comes to the 2SLGBTQI population that lives with dementia.
To view the work and find out more, read on:
McDonald's Canada - Menu Song Remix
McDonald’s Canada - Open Ceremony
Amnistie internationale Canada Francophone - Writing lights a way out Case Images
Travel Yukon - It's a Little Bit Metal
Egale Canada - Help Us Remain