Cannes Lions Releases 2019 Event Edition with VR Film Made by Asteroide

Brazilian film production companyAsteroide announces it has been chosen by British Ascential to make an unprecedented VR film of the company's annual Cannes film event. In the last few years the festival has been bringing innovation to its program, through seminars, networking spots and awards. The agency thought that nothing more accurate than to communication future-driven tools to show the event's capacity of generating great ideas and businesses.

The video is guided by a female drummer, Morgane Taylor, recruited by São Paulo's audio producing company Mandril, and were responsible for the music. Morgane performs in different spots throughout the festival, and becomes the integrating element between images shot during all five days of 2018’s edition.

Amongst some of the film’s scenes are places well known by Cannes goers, such as the Palais des Festivals, as well as numerous companies' lounges like YouTube’s, Havas’ and the Shutterstock yacht.

"Asteroide’s objective was to use a growing technology in a justified manner, and not just for the sake of it. It’s a film not only for the event’s visitors, but also for those who have never set foot there.”, states Giuliano Biondi, Asteroide's partner and creative director.

Tiago Gavassi, Asteroide’s CTO reveals,“The technology acquired by Asteroide enables not only recording and producing 360 videos, in the likes of the more commonly found in the market. It allows the production of strongly immersive experiences for the cameras capture binaural audio and 8K images, allied with post production processes, captures imagery depth, in the likes of 3D cinema. The encounter of 360, 3D and binaural audio deliver a sensation of being there, a dissociation of the physical environment. Something difficult to describe but easy to feel when using a Virtual Reality headset.”

Asteroide has invested in immersive technologies such as this one for some time now, which is the official communication method at Cannes Lions.

Bringing a vision of going beyond filming experiences, Asteroide has developed a school of 21st century abilities and two start-ups in the Silicon Valley. One focused in brand experience called Bluezup and the other, Panic Lobster, in virtual reality.

Both of Asteroide’s companies have activities in Brazil and in the USA.

Known for its diligence in creativity and execution of audiovisual projects, Asteroide stood out at Cannes with “The Refugee Nation”, an Ogilvy NY’s case for Amnesty International.

This participation brought 19 Lions for its hometown, Curitiba. Amongst these 19 Lions, there were 1 Titanium, 1 Grand Prix and 7 Golden Lions.

In its clients list, Asteroide has agencies such as CP+B, Leo Burnett, FCB and DDB, with works for national and international clients like McDonald’s, Renault, Bradesco, Oreo, Cartoon Network and HBO.