Canon Encourages Us to 'Shprinck the World' in Latest Musical Campaign

Canon U.S.A, a leader in digital imaging solutions, has released its new campaign entitled “Shprinck the World” for the new IVY Instant Camera Printers.

The work celebrates the launch of IVY CLIQ and CLIQ+ and introduces a word to encourage the action of shoot + print + stick, known as shprinck. Targeting Gen-Z, FCB New York created the campaign to start a movement of self-expression for the generation that is looking to live in the moment and share unique experiences in more tangible ways. The brand is the first to own the behavior that comes with an instant-camera printer. IVY’s two new instant camera printers, the CLIQ and CLIQ+, offer users a unique way to express themselves in the real world through instant-shoot, print, and stick technology.

The campaign consists of social, digital, experiential and in-store activations, along with engaging content creators and influencers.

FCB New York’s relationship with Canon U.S.A., Inc. began at the start of 2019 after an agency review for the next generation Canon IVY product lineup.