Captain D’s Names Doner Creative Agency of Record

American fast casual restaurant chain Captain D’s announces it has named Doner, part of Stagwell, as its creative agency of record following a competitive review. The partnership will begin immediately with the first work expected to roll out in Q1.

Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises 526 restaurants in 22 states. The nation’s leading fast casual seafood restaurant will bring a stronger brand identity to market including the development of a new brand platform, for which Doner will serve as the brand’s creative and strategic lead. The scope will include a mission to strengthen Captain D’s brand individuality with national creative work, with Doner also leading social, digital, in-store and eCRM for the brand.

“After an extensive search and a highly competitive pitch, we’ve found the ideal partner in Doner,” said Bindi Menon, CMO at Captain D’s. “We’re excited to tap into Doner’s expertise in our category, as well as their insights in what drives decisions in meal occasions and unlock more brand loyalty and affinity. This collaboration marks an exciting step forward in Captain D’s mission to amplify its brand presence with continuous innovation and creativity.”

Doner will handle creative and strategic assignments for Captain D’s, including reinvigorating the brand’s creative and introducing it to a newer, younger audience as well as enhancing the brand experience for all guests, partners and stakeholders. As Captain D’s looks to further drive customer traffic, Doner will introduce the new brand platform by delivering personalisation at scale.

“When we enter a new partnership with a client, one of the factors we consider is whether this is a good fit, and with Captain D’s, it’s a great fit,” said David DeMuth, CEO Doner. “Our teams align culturally. And we’re excited to use our data-driven approach to creativity to drive traffic to Captain D’s restaurants and bolster brand value.”

The first work born out of this partnership will launch in March 2025.