Captain Obvious Brings Broadway to Britain in Musical Hotels.com Spot
Hotels.com knows that everyone loves a freebie. So they created the Hotels.com Rewards Programme – book 10 nights, get 1 Reward Night. In their latest TV campaign from CP+B London, the brand’s Captain Obvious character reminds viewers that, thanks to the Rewards Programme, booking via Hotels.com is, well, more rewarding.
Two spots running over the summer, “Leisure” and “Business”, feature the Captain and fellow hotel guests singing the praises of the Rewards Programme as they dance their way through a rendition of Singin’ in the Rain’s ‘Good Morning’ song (in a creative curveball, “Business” sees Howard, from the famous all-singing all-dancing Halifax ads, mistakenly pop up). A third spot airing later in the year shows a voice assistant struggling to understand Captain Obvious’s musical tunes and joyous ‘woo-hoos’ as he celebrates his latest Reward Night (Voice Assistant: ‘OK, Calling Jenny Woo’).
Isabelle Pinson, VP EMEA for Hotels.com brand commented, “Our book 10 nights, get 1 Reward Night programme is the latest in a long list of reasons why Hotels.com is the obvious choice for travellers. And if anyone needs reminding of the whys and wherefores, luckily there’s Captain Obvious, who positively revels in pointing out the self-evident.”
The TV campaign is supported by a collection of shorter formats; Phoney, Notification and Moonwalk that will appear on digital platforms as bumpers, pre-rolls and curtain raisers for online content.
Captain Obvious has for decades been a pop culture reference in the US, brought to life by Hotels.com in 2014 in the US market in the guise of a super fan – Captain Obvious. Captain Obvious made his first appearance for the brand in the UK in 2016. The Rewards spots are the latest in a list of digital plays for Hotels.com including the UK’s second largest DOOH take-over for April Fool’s Day earlier this year, the award-winning ‘Skip Ad’ spots, and Christmas 2016’s ‘Obvious Charades’ played via a Facebook chatbot.
