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CarMax Supports Women’s Sports with Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu

17/05/2024
Advertising Agency
Richmond, USA
4.9k
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The campaign was created with The Martin Agency

CarMax has a brand new campaign that launched on May 14th featuring WNBA legends Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu.

CarMax, the nation’s largest retailer of used cars, has gone all-in on WNBA athletes in its latest sports campaign, “Never Settle” with several broadcast and digital spots including the first spot “Not Sabrina.”

Launching at the tipoff of the upcoming WNBA season, the campaign features an all-star, all-women roster–Sue Bird, A’ja Wilson, Sabrina Ionescu and Chiney Ogwumike – connecting the CarMax brand message of Never Settling to women’s sports. As a proud partner of the WNBA and in its role as a WNBA Changemaker, CarMax understands that these incredible athletes, who have never settled in their career, are the perfect partners to show customers how they should never settle for anything less in their own lives, whether that’s on the lot or on the court. Additional spots will air later in the season.

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