carwow's Latest Campaign Puts You in the Driving Seat

Car buying site carwow have experienced rapid growth since launch in 2013 and hope to see that growth accelerate further in the first quarter of this year with the launch of a new advertising campaign.

The new campaign ‘car buying with you in the driving seat’ focuses on how carwow solves the major pain points that buyers experience in the buying process, putting them in a more powerful position than ever before.

Tracy Woods, Head of Brand at carwow commented: “While car buying is a really exciting, not to mention high value purchase for buyers, the reality is it's often overshadowed by the experience. At carwow we strive to remove these pain points, offering buyers crucial price confidence, a more convenient hassle free way to find and buy the car they want, and an altogether better buying experience. Our buyer feedback consistently confirms the value our proposition brings to their car buying experience and we see an over 80% recommendation rate related to our core benefits. With this campaign we wanted to really capture that sentiment of empowering buyers, helping them relax and enjoy the car buying experience. Just as it should be.”

The new creative concept was developed in collaboration with London advertising agency Big Al’s Creative Emporium following a competitive pitch process in 2016.

The campaign includes A £1.2m spend on TV, radio and outdoor which carwow worked with PHD Media to plan and buy. The campaign creative will also be integrated across digital display, social advertising and content.