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Casino Days Proves There Is Nothing Wrong with Playing with Yourself

07/03/2024
Production Company
Toronto, Canada
3.8k
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Campaign playfully encourages players to accept the joys of playing alone

It’s perfectly fine to play alone according to a new campaign by Casino Days. And the site boasts over a thousand games to play with yourself all day long, if you’re into that kinda thing.   

The idea for the campaign came from research that showed a lot of people don’t admit they gamble online. So naturally, the first step of acceptance is normally admission.  

“This campaign aims to give people permission to play alone and have just as much fun,” says Merchant director, Jason Jeffrey. “In the work, we have a wide range of people confessing that they play with themselves, as a misdirect for the reveal of gameplay. With the exception of one person, of course.”

“The irreverent use of humour will help a less established brand like Casino Days stick out in a crowded market with so many competitors and so many celebrity spokespeople,” adds Jeffrey. 

Casino Days is one of the 60 online gaming sites now allowed to legally operate within Canada after restrictions lifted in April 2022 by governing bodies, iGaming and AGCO.  

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Language:
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