Cat Finally Catches the Laser Pointer in Global Campaign for NUTRO Cat Food

BBDO New York has launched NUTRO cat food's first-ever global campaign. The work is a playful depiction of how NUTRO Cat helps our feline friends be their best selves, carrying the tagline 'NUTRO puts more cat in your cat'.

Every day, our cats embark on adventures to take on their world’s most challenging feats. We watch as they try to jump the valley gorge from the sofa to the dining table, attempt to scale the insurmountable summit of the hallway window curtains, and endlessly pursue that elusive red dot that can never be caught.

The creative - directed by Merman's Guy Manwaring - features one of the most lovable cat quirks, hyperbolized, featuring a super-strength laser chasing feline.

In addition to OLV, the campaign also features social executions and banner ads. Work debuts first in China with additional markets forthcoming.