Cedar Takes a Business Trip to Malaysia for New British Airways Film

British Airways has launched a new video campaign to promote the fact the airline has new routes flying to Malaysia and in particular Kuala Lumpur, highlighting the benefits of doing business there.

The three-minute film, created by Cedar, features advice from Antony Lee, CEO of AIG Malaysia, Cheryl Yeoh, a local start-up entrepreneur, Tan Kee Keat, an architect, chef Christian Bauer and restaurateur Eddie Chew. Sharing their thoughts on orientating the city, communicating in business meetings, new developments in the city and what to do after hours, British Airways hopes that the video will inspire British businesses to explore new opportunities in the region.

Sara Dunham, British Airways’ head of marketing, retail and direct, said: “When we launch a new route, it is always a voyage of discovery, from seeking out the best local hotels, to deciding when business and leisure travellers would like to arrive and depart – we take understanding the cities we fly to, very seriously.

“We know insider knowledge is also important to our customers, which is why giving them useful tips to help them understand every aspect of a new destination, is the best way of helping them step off our aircraft with confidence.”