Celestial Brings Creativity and Tech Together for Samsung

Celestial, global pioneers in drone light show technology, this week used the magic of drones, bringing creativity and tech together, to celebrate the launch of the Samsung Galaxy S24 mobile phone.

Using 552 drones to create a spectacle overlooking the River Thames, Celestial partnered with agencies Taylor Herring and St Mark’s Studios to bring the Samsung product’s launch to life in a new and captivating way, transporting audiences out of this world. In keeping with the Galaxy theme, the drone animations lit up the night sky with mesmerising objects from our solar system and beyond.

Working with Taylor Herring’s creative concept, Celestial led the charge on bringing the idea to life, working closely with clients to ensure their visions for the drone light show were realised. Celestial, in addition to being fitting by name to the Galaxy launch, was selected for its track record in delivering drone light shows for a host of global brands.

Commenting on the project, Tony Martin, co-founder and CEO at Celestial, said, “It’s exciting to work with Taylor Herring, St Mark’s Studios and Samsung to showcase the pinnacle of mobile technology by using the pinnacle of advanced entertainment technologies - Celestial’s drones! We look forward to audiences in London and beyond enjoying the spectacle and to the possibilities of future projects with such amazing clients”.

Liam Simpson, head of production at St Marks Studios, said, “It was great to work with Celestial to bring the creative vision to life in a way that astounded those viewing the show on the ground. The knowledge and expertise of the Celestial team allowed us to deliver this project and bring Samsung’s new Galaxy AI technology to life in a spectacular way.”