Checkatrade Says “Let’s Do This” with Launch of New Brand Platform

Checkatrade, the UK’s most well-known trade directory which connects consumers to trades, has launched a new campaign and brand platform. The campaign positions Checkatrade as the trusted home improvement partner, giving consumers the confidence to take on jobs in the home with their quality trade members.

The Let’s Do This platform and campaign, developed with St Luke’s, marks the first work since it was appointed as lead creative agency in February. The campaign is aimed at consumers and underlines Checkatrade’s mission to help create safe and happy homes by offering handy guides and connecting consumers with quality tradespeople who will make home improvements easy, safe and reliable.

The campaign will appear on digital Out of Home and across radio and social through the summer. It retains the familiar Checkatrade.com jingle and introduces a new endline, “Let’s Do This”. The creative features messages tailored to specific home improvements, such as ‘Be in the Grow’ for those looking for landscape gardening and ‘Dream Lofty Dreams’ for those seeking builders for a loft conversion.

Rich Denney, joint chief creative officer at St Luke’s, said, “We've loved building the new Checkatrade campaign and brand world alongside a brilliant client team with such a ‘Let’s do this’ attitude. This work is just the start, and we look forward to taking the UK’s largest trade directory to even greater heights.”

Georgina Whalley, CMO at Checkatrade added, “St Luke’s has provided an active through the line campaign which reinforces our position as the trusted foundation of every home, built on the quality and credibility of our trade members.”

The campaign reinforces how Checkatrade carries out quality checks on trades and how it’s so confident in the quality of their work, it guarantees jobs booked through the site, up to £1000.