Chloe Mayhew Joins Seed’s Senior Leadership Team and Heads Revamped Production Offering

Seed (Amplify’s dedicated youth marketing agency for clients including Spotify, Jack Daniel’s and Bumble) is expanding with the launch of a dedicated event production department that will be headed by new hire and award-winning event specialist, Chloe Mayhew. 

As head of production, Chloe's brief is to further strengthen the agency’s event production capabilities and use her impressive breadth of experience to bolster Seed’s senior leadership team. Reporting into Seed’s managing director, Jennifer Anderson, she will work across all clients, with a particular focus on Revolut and lululemon. 

Chloe joins Seed after recently working on Netflix’s hi-profile experience campaign and charity shop, ‘As seen on Netflix’. She previously freelanced with Seed on the agency’s experiences for the Revolut Sziget festival, New Balance and lululemon, after occupying senior roles at Seen Presents and SomeBrightSpark. She has worked on many notable brand experiences including KFC Rum Shack and was a key member of the team that won Campaign’s ‘Event Team of the Year’ in 2023.

Seed managing director, Jennifer Anderson, said, “Chloe is an absolute expert when it comes to event production. A strong strategic thinker with impressive attention to detail, her expertise - which also spans creative and client services - makes her the perfect person to join our senior leadership team and head our new production department, a revamped evolution of our previous ‘live’ department. And because we’ve worked with her previously on a freelance basis, we know she is the right fit for our family, the right fit to join us on the next stage of our journey as we continue to take on exciting new clients like lululemon, Revolut and Taco Bell .” 

Seed head of production, Chloe Mayhew, added, “The Seed team are clever in their strategy, refreshing in their creativity, diligent in their output and confident in their capabilities. They know the youth market better than any other agency I’ve worked with, and most importantly, every project and day at work is full of joy, warmth and fun. It’s a very exciting time to be a part of the agency.”