Chloë Sevigny Explores Her Multifaceted Identity in New Zalando Holiday Campaign

Zalando, a leading European e-commerce destination for fashion and lifestyle, launches ‘Unwrap Your Story,’ a holiday campaign that dives deep into the intimate relationship between style and identity. Starring actor, director and fashion designer Chloë Sevigny, this campaign explores intimate settings, from family dinners to nights out with friends, each scenario narrating a distinct chapter of Chloë’s life.

“Every piece of clothing represents a different story and a glimpse into our different lives. ‘Unwrap Your Story’ is an invitation to celebrate our multifaceted identities, and a journey I’m proud to be part of,” said Chloë Sevigny.

Crafted with the creative touch of director Justyna Obasi and the visual insights of photographer Dani Pujalte and styled by Lawrie Abei, the campaign depicts a journal of moments where Chloë’s multiple roles echo the multidimensional identity in us all.

“It has been a fantastic ride working together with Chloë. As ‘Unwrap Your Story’ explores the different sides one person can have in the eyes of their loved ones, Chloë was perfect for the role,” said Sara Spännar, VP global marketing at Zalando. “She embodies Zalando’s values of empowerment, style and self expression. And on top is a true style icon herself.”

The campaign, created in collaboration with 72andSunny creative agency, will run on television, OOH, digital media and Zalando-owned channels across Zalando markets, starting from November 5, 2023.