“Christmas Ads Must Offer Unity and Warmth with Consumers Seeking Moments of Joy, Escapism, and Nostalgia”

As Christmas adverts begin hitting our TV screens, Aimee McKay, UK client partnership director and Europe lead at Clear Channel, comments on what she wants to see from this year's offering:

"2024 has had its challenges, yet it presents a powerful opportunity for brands to create impactful connections. With global uncertainty and economic pressures shaping the landscape, Christmas offers a welcome chance for brands to step in with messages of unity and warmth.

"This season, more than ever, consumers will be seeking moments of joy, escapism, and nostalgia. Following significant events like the US elections and the UK Budget announcement, people will be looking to reconnect with that familiar, comforting ‘Christmas magic’. Whether it’s community-driven stories or a return to heartfelt, tear-jerking ads, brands have a unique opportunity to meet audiences with creativity that resonates. We’re likely to see some truly memorable campaigns tapping into the ‘warm and fuzzy’ feeling that makes Christmas so special."