Circle Content Reflect a Bond Between Science and Intuition for Whiskey Brand, SENSES

Circle Content have created a launch campaign for a new Irish Ultra Premium Whiskey Brand, SENSES.

The brand is a collaboration between chef owner Damien Grey of Liath Restaurant and Rupert Egan, Master Bonder of Egan’s Irish Whiskey.

SENSES is a world-first, one-off project, allowing each of the five foundations of taste - Bitter, Sour, Salt, Umami and Sweet - to be experienced through five individually crafted and finished 23 year old Single Malt Irish whiskeys.

Circle helped concept and develop the entire launch for the brand - with everything from Brand Film, Stills Photography and 3d Bottle Renders  - from their studio in Deansgrange.

Speaking about the project Alan McQuaid, managing director said, ‘Early in the development we knew we wanted the final aesthetic to reflect a marriage between science and intuition. The goal was to evoke the combination of precise science with instinctive creativity to create a transformative offering. We were blown away by the product and needed to ensure that the communications around it reflect its unique nature.’ 

Launched in 2019 by chef owner Damian Grey, Liath Restaurant in Blackrock, is a Two Star Michelin restaurant where they explore and challenge the preconceptions of the senses through eight seasonal menus that delve into the five building blocks of taste - Bitter, Sour, Salt, Umami and Sweet. Holding two Michelin Stars since 2022, Liath Restaurant is at the forefront of Irish gastronomy. 

Rupert Egan - the great, great grandson of Henry Egan of the eponymous P & H Egan (estd. 1852) - now represents the 6th generation of whiskey bonders in his family. As Head Bonder for Egan’s Irish Whiskey, Rupert is responsible for all distillate purchases, wood policy, maturation management, blending and the operating of the Egan’s Single Cask programme.