Circle K Offers Hockey Fans the Chance to Win the Ultimate Bag of Chips

As a premier destination for snack-happy Canadians, Circle K is having fun with hockey fans who can’t get enough of their all-dressed chips, offering them a chance to win an outrageously Canadian 'Hockey Bag of Chips'. 

Teaming up with TAXI to create an item that would make any hockey fan the hero at their next watch party, the retailer engineered a life-size bag constructed entirely from foil material and packed it with a whopping amount of Circle K branded All Dressed chips.

Complete with sturdy reinforced handles for lugging around, the mammoth snack bag features a convenient resealable closure to lock-in freshness and keep the party going.

The hockey bag is up for grabs as a grand prize in Circle K’s online hockey game Drink.Snack.Score, the latest in a series of playful games the retailer runs throughout the year, bringing customers in-store and generating a robust fan base. 

"We wanted to do something fresh for the fans of our online game Drink Snack Score, the ones who play our games throughout the year and visit our stores often. The idea of a giant hockey bag of chips to bring to your next watch party is just so fun we had to do it. Not to mention we also want to engage new players.” said Kateryne Lortie, national campaign manager Canada.

For the team at TAXI, the Hockey Bag of Chips was a natural connection between the brand’s in store offerings and Canadian hockey fans. 

“All hockey fans have something in common - eating chips while watching their team. So, we wanted to give them the ultimate fan snack.” said Alexis Caron Cote, creative director at TAXI Montreal.

For your chance to taste victory, visit here and shoot to score the Hockey Bag of Chips, now until December 5th.