Classic Beatles Track Celebrates Next Generation in adidas' Euros 2024 Film

Today adidas has unveiled a new film about the nation showing their support for Jude Bellingham and a new generation of players on the eve of UEFA EURO 2024 with a simple, powerful message: ‘Hey Jude, You Got This’.

The film directed by Greg Hackett reflects on hope brought about by a new generation of players representing the nation this summer. Jude Bellingham stars as the film shows the current generation embracing fan support and overcoming the pressures of past disappointments. The Beatles ‘Hey Jude’ soundtracks the film, urging this year’s team to “take a sad song and make it better” at UEFA EURO 2024.

The film also features some familiar faces, with David Beckham and Frank Lampard reflecting on their own tournament history. Stormzy, Laura Woods, and Ian Wright can also be seen joining fans in embracing the joy of a major tournament summer. 

Steve Marks, senior director of brand communications said, "The film captures the hearts and minds of a nation obsessed with football. Sport has the power to rally people together and be optimistic going into the tournament. With this film we wanted to inspire athletes and fans alike to follow the example of Jude and his fellow players, to overcome the pressure and further fuel their love of the beautiful game." 

Speaking about the campaign, film director Greg Hackett said, “My earliest football memory is watching Euro 96 with my dad. Since then, I've watched every tournament, and there's a lot of emotion when I think of what it means to be an England fan. We wanted to channel that in this film, showing that with Jude and the rest of this brilliant young England team, there is something to be hopeful for, something to be proud of”

The advert is the latest chapter of adidas’ global brand campaign, which hopes to motivate next-gen athletes to also overcome pressure and fuel their love of the beautiful game. Through this film, adidas’ ambition is to highlight how athletes of all levels feel pressure but reminds them to reframe the feeling and focus on the positive rallying cry ‘You Got This’. 

The film debuted on social media this morning and will be screened during television coverage of UEFA Euro 2024 for the first time this Friday, during the opening match of the tournament between Germany and Scotland.