Classic Dishes Combine with Coca-Cola for Magic Duos

Meals are the #1 consumption moment for Coca-Cola. Magic Duos is an outdoor campaign that celebrates a timeless truth: Coca-Cola and great food are just meant to be together. There’s something magical about the combination of your favourite dish and an ice-cold Coca-Cola. So, using nothing more than typography and two iconic colours, Magic Duos showed up at targeted, large-scale sites with serving suggestions across cultures. Created in Canada, Magic Duos launched with a takeover at Toronto’s busiest intersection. It has also been adapted for use in Mexico City’s most popular malls.

“By leveraging something as emblematic as the Coca-Cola logo alongside delicious food, we’re able to convey in a few seconds that Coca-Cola is the perfect companion to make the meal complete” said Solange Grimard, senior marketing manager at The Coca-Cola Company.

“Knowing how important meals are as a business driver for Coca-Cola this campaign is needed to be more than just an awareness play. Each execution is designed to be a tasty trigger for a consumption moment that gets you craving delicious food with an ice-cold Coke” said Graham Lang, chief creative officer, VML Canada