Classic Kitchen Staples Take the Stage in Colourful Beauvais Campaign

Directed by Floris Kingma, who is represented by Czar Amsterdam, the campaign was developed by Danish agency &Co and produced by Holy Ravioli. 

Consisting of three distinct commercials, the campaign focuses on a 173-year-old Danish food brand’s kitchen staples and is a play on the insight that the classic products such as ketchup and pickled vegetables can always be found in every Danish kitchen pantry. The films showcase how the products, just like classic rock stars, are getting ready to perform; prepared to make the most of everyday meal experiences, as soon as they’re taken out of the cupboard.

All three commercials are now live.