ClearScore Reintroduces Adorable Canine Moose, the Best Friend for Your Finances

Director duo The Arnells@Merman Branded have collaborated with ClearScore, the credit and financial wellness app, and agency And Rising to create a new mini series bringing back Charlie and his canine companion Moose.

The TV ad mini-series called “Wat Doing” promotes the platform’s role as a “Best friend for your finances.” 12 episodes follow the lives of Charlie and Moose, the much-loved stars of its past TV campaigns who, thanks to public demand, now return to screens around the world.

The series opens with a trailer introducing Charlie as an everyday guy about to have his world turned upside down. Over the course of the series, Charlie loses his job just as he gets the news that a baby is on the way. As he gets back out to find new work, Moose is always by his side—a dependable companion who boosts Charlie’s confidence that everything will work out.

This is the first time writing-directing duo The Arnells have directed as a team for Merman.

ClearScore helps people improve their financial well-being by putting them in control of their financial data and credit score. In the current cost-of-living crisis, ClearScore’s services are more critical than ever. The new campaign aims to show how ClearScore can help people feel better about their finances.

In a media-first, ITV is launching the series with a one-off “ITV presents” season trailer in the opening break of Ant & Dec’s Saturday Night Takeaway on April 13th. For 24 hours following the launch, viewers can binge-watch the entire season on YouTube. The season will also run across all video platforms, including Meta and TikTok, and will feature exclusive behind-the-scenes and additional content.

The Arnells @ Merman Branded said, “As directors/writers we loved the idea of ClearScore telling a story over a long period of time so that people could get to know Charlie and Moose. Some of the films are packed full of mishaps, some are slow and quiet. It’s a reflection of life as we know it. And we hope people fall in love with Moose as much as we have.”

Justin Basini, founder and CEO of ClearScore, said, “ClearScore helps millions of people around the world make decisions that improve financial well-being. The story of Charlie and Moose is designed to bring a smile and a message of reassurance. ClearScore will never be able to solve the cost of living crisis, but wherever we can, we help take some of the drama out of finance. I hope this mini-series of ads brings a positive feeling at a tough time for many.”

Jonathan Trimble, founder and CEO of And Rising, said, “ClearScore is an amazing UK tech success story, now making a very serious commitment to its brand on a global scale.”