Coca-Cola Imagines Game Day Through the Chaotic Lens of 'The Bear'

The Coca-Cola Company (TCCC) has launched it's latest creative titled 'New Guy,' celebrating the magic - and chaos - of the human experiences that make getting together serendipitous for every person. The new creative from agency Majority and production company SMUGGLER weaves the Coke family of products together into one cohesive story for the first time in TCCC’s 137-year history.

In partnership with seasoned director Christopher Storer, best known for his work as the creator and showrunner for Hulu’s hit television series The Bear, 'New Guy' aims to spotlight the relationship between TCCC and the human moments of connection, emotion, chaos, joy and fandom that intersect on game day.