Coca-Cola Surprises Singapore With a White Christmas from Lapland

Coca-Cola has brought the true spirit of Christmas to Singapore through a new campaign designed to facilitate connections between people halfway across the world from one another. The campaign, #shareawhitechristmas, featured falling snow outside the Santa Christmas Village at Raffles City, bringing the weather from Lapland and the magic of Christmas to Singaporeans – who experience temperatures of up to 30 degrees all year round.

Officially launched on 19 December, the unique video shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.

Commenting on the campaign, Pratik Thakar, ASEAN and APAC Head for Content and Design Excellence at the Coca-Cola Company, said: “This spectacular video brings to life one of the most exciting parts of the festive season, even in the warm climate of Singapore. It’s not just about snow from Finland being brought to Singapore, but also about strangers from around the world engaging in the true spirit of giving. This is what Coca-Cola is all about – sharing happiness.”