Coca-Cola's 2019 Christmas Ad Offers a Different Perspective on Santa

This Christmas, under the creative concept of 'What we share is stronger', Coca-Cola will inspire people through Santa's eyes and will invite us to discover the joy and kindness in everybody, by celebrating all that we have in common and by leaving differences aside. It’s an integrated campaign that covers the complete holiday season, from its initial preparations until the new year´s arrival.

We all love Santa, but if we look at him from another angle, he's also a guy that does a lot of inappropriate things. From crossing borders undetected to breaking and entering houses uninvited. But we never see him that way because we choose to see his good side. With this Christmas campaign from creative agency SANTO, Coca-Cola seeks to inspire people to focus on what brings us together instead of what divides us.

The campaign includes the TV commercial 'Accepting Santa' produced by Blue Films, under the direction of Pucho Mentasti.