Colenso BBDO Auckland Wins Best of Show at 2024 ONE Asia Creative Awards

The Auckland agency, working with Nexus Studios London, was awarded this year’s Best of Show for “Adoptable. By PEDIGREE.” on behalf of Mars.  

Adoptable also won Best of Discipline honours in Creative Use of Technology, Direct Marketing, and Out of Home & Out of Home Craft, and four Golds (in the above disciplines, two in OOH).   

It was the only winner from New Zealand.

"Adoptable was one of those projects that required commitment from every single person involved. This is a big win for a big team who gave it everything," says Si Vicars, Chief Creative Officer at Colenso BBDO.  

In-person judging for ONE Asia 2024 took place in October in Manila, marking the first time it was held outside of China.  By rotating the judging location each year, the show aims to showcase and appreciate the unique cultural contributions of each country, highlight the exceptional work being done there, and strengthen the bonds within the local creative community.

“ONE Asia has established itself as the premiere awards for the region because it’s about more than just recognition. It’s about celebrating the vast range of creative excellence that spans APAC,” said Kevin Swanepoel, CEO, The One Club. “It’s a testament to the incredible talent, innovation, and cultural depth that thrives in the region.”

“ONE Asia places the spotlight on APAC’s bold, innovative ideas as one creative community,” said Tay Guan Hin, newly appointed APAC Regional Director at The One Club for Creativity.  “This year’s work shows how powerful ideas can reshape how we see the world, break down cultural barriers, and spark real social change.  At their best, these ideas make complex issues feel relatable, turn challenges into opportunities, and leave a lasting mark on people everywhere.”