Collective Launches NVIDIA Omniverse Blueprint

Collective has announced it is leveraging the newly launched NVIDIA Omniverse Blueprint for precise visual generative AI to help open up a world of AI-driven, brand-consistent creativity for clients.

The two new NVIDIA Omniverse Blueprints help developers build 3D simulation and digital twin applications on the NVIDIA Omniverse platform and Universal Scene Description (OpenUSD) - accelerating industrial AI and advancing AI-driven creativity. 

The Omniverse Blueprint for precise visual generative AI lets Collective use AI to help ensure that all client creative outputs align perfectly with brand guidelines and to integrate its ongoing work in developing digital twin key visuals with the ability to prompt AI-enhanced backgrounds. 

Digital twins are virtual replicas of real-world products or environments. By combining these with AI-generated backgrounds, Collective can create immersive and visually stunning content that remains true to clients’ brand identities in real-time.

Key positives of this technology for clients are: 

• Enhanced Visual Content: Clients can benefit from more captivating and interactive visuals that stand out in the market.
• Brand Consistency: The use of AI helps ensure that all creative outputs align perfectly with brand guidelines.
• Innovative Marketing Solutions: The blueprint empowers Collective to offer cutting-edge services that help keep clients ahead of industry trends.

Adam Cleaver, founding partner at Collective, said, “At Collective, we’re pioneering the use of digital twins to help brands bring product marketing visuals to life with incredible speed, scale, and precision. We’re seeing strong demand from clients keen to explore generative AI in a controllable, brand-safe way, and NVIDIA technology - specifically the Omniverse Blueprint for precise visual generative AI - is helping us to do just that. The fusion of pixel-perfect digital twins with art-directable, AI-generated backgrounds is poised to be transformational.”