TurboTax is working with the one and only, award-winning multi-hyphenate Quinta Brunson, and the spot was directed by the equally talented Taika Waititi.
This is Quinta’s first ever Super Bowl campaign and hits extra close to home as she’s been a historical TurboTax user herself. The :45 second spot, titled “The TurboTax Super Bowl File,” went live in the second quarter on Super Bowl Sunday, February 11th, and the campaign was done in partnership with R/GA. In addition to the :45 second quarter spot, you’ll see Quinta in another :30 pre-game spot as well.
TurboTax’s “Make Your Moves Count” brand campaign launched earlier this year and will culminate in the ultimate opportunity for Super Bowl watchers to make their moves count.
Check out our Collection of every Super Bowl 2024 ad so far here.