Comedian Tracy Morgan Stars in New York Knicks Spot Capturing the Spirit of the City

In this client-direct campaign for MSG, Nicolas Heller checked off a longtime bucket list item - directing an ad for the New York Knicks. Despite a tight turnaround, Heller delivered a 90-second spot (and a 30-second cut down) entitled 'All In All One, New York Forever!' that revels in the different feeling on the streets of New York when the Knicks are in the playoffs, and the possibility it brings with it. 

Better known to his 1.1 million Instagram followers as @newyorknico, Heller is an acclaimed documentarian and commercial director known for sharing authentic stories of the unique people and places in his hometown of New York. He’s worked with a variety of NYC celebrities over the years, including John Leguizamo, John Turturro, Edie Falco, Jerry Seinfeld, Fran Leibowitz, and Remy Ma and has collaborated with brand clients including Nike, State Farm, Marc Jacobs, Tory Burch, the DC Lottery, Jagermeister, JetBlue, and more. His innate gift for putting people at ease and capturing their true essence on camera has earned him the title of 'Unofficial Talent Scout of NYC'.