Comvita Honey Creates a Rare Moment of Harmony in Latest Campaign

Time has become one of the world’s rarest commodities. So with the launch of ‘Special Reserve’, Comvita’s highest grade Mānuka Honey ever produced, YoungShand gave global audiences a chance to pause and relax with a rare moment of harmony.

This was achieved through a 3D animated brand film telling the story of the harmonious partnership between bees and New Zealand’s native Mānuka and how, with a bit of time and nurturing, nature gives us an incredibly rare gift.

Then, those lucky enough to secure one of only 9000 pots of Special Reserve, were invited to a world-first Mānuka Honey taste-along meditation. The mobile experience immerses you with the sights, sounds, smells, and flavours of the unique place this Mānuka Honey comes from, Aotearoa New Zealand, all while mindfully enjoying a spoonful of Special Reserve.