Converse's Boundary Pushing Campaign Champions Next Generation of Skaters

Converse has just debuted their new brand campaign, We Create Next, as a part of the brands ongoing efforts to champion and inspire the next generation of skaters.  

Converse has been engrained in skate culture since the sport’s inception nearly 75 years ago. The sport and the brand are not only bonded by history, but by a shared skate mindset that that is fuelled by the audacity to push boundaries, which served as inspiration for We Create Next.   

Up-and-coming skater Zion Effs, legend Alexis Sablone, musician Tyler, The Creator, and more joined the brand in creating content that would meet the next generation where they are: social and digital media. With refreshed short, social-friendly content featuring rising talent, Converse is bridging their rich legacy to the modern landscape of the sport.