Corinna Falusi Launches New Collective ‘Birthday’

Corinna Falusi, former partner and chief creative officer of Mother New York and Ogilvy & Mather New York announces today the launch of a new collective, Birthday. A new business offering that brings experienced creative people directly to the hearts of brands, Birthday operates as a creative extension to brands in-house teams. No layers, no politics, no nonsense. 

This way of working combines the best of the inhouse knowledge with Birthday’s external creative perspective, bringing both together to solve any business problems with creativity. 

For each project the team is curated uniquely for the clients needs. Working with the belief that the best ideas happen when the right people come together. 

In partnership with ECD Jamie Standen, formerly Ogilvy Paris, and ECD Erik Norin, formerly Mother and Wieden Kennedy NY, Falusi sees Birthday as a team of optimists. “We like people. We know that the future is human and that emotions are our biggest assets. They spark ideas and conversations, they bring people together and they change perspectives.” said Corinna Falusi, founder, Birthday.

Born in New York, but comfortable anywhere, Birthday is female founded in Brooklyn and is a co-op of creatives, strategists and producers with experience in U.S, European and Global markets. The client list includes Hinge, RoC, as well as a range of new start-ups (to be launched later in 2024).