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Creative in association withGear Seven
Group745

Corona and Eli Manning Invite You To Play ‘Lime Wedge Football’

05/09/2024
Advertising Agency
New York, USA
166
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The campaign was created with MullenLowe and directed by Aaron Stoller

As champions of the fans who never lose, Corona and Eli Manning have teamed up to enhance the tailgate experience by creating a new game called Lime Wedge Football. The limited-edition set is signed by Eli and features a table runner skinned to look like a football field on a beach and a fake lime wedge with laces on the rind. Beginning today, consumers can purchase the limited-edition game while supplies last for $10 (a nod to Eli's jersey number) plus the cost of shipping at CoronaUSA.com.

Fans who aren’t ready to go pro with the limited-edition game can still play at home; all they need is a lime wedge and anything around the house or tailgate to serve as goal posts. Simply stand two objects next to each other to create field goal posts and, from across the table, try to flick a lime wedge through the uprights for tailgate supremacy.

As players hit the tailgate, they are encouraged to tag @CoronaUSA with their own versions of Corona Lime Wedge Football for chances to be featured on the beloved beer brand’s social channels.

“Fans of the Fine Life can always find something to cheer for within every moment, even before the game begins. Take it from football great Eli Manning, who knows a thing or two about making a play both on and off the field,” said Rob Nelson, vice president, brand marketing at Corona. “Corona Lime Wedge Football is a great way to enhance your tailgate and embrace La Vida Más Fina as soon as game day starts.”

“As an athlete, I’ve experienced the thrill of competition both on and off the field,” Eli said. “I’m excited to partner with Corona and bring Lime Wedge Football to tailgates everywhere so fans can enjoy the Fine Life together.”

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