Cossette Media Strengthens Leadership Team with Key Appointment and Promotions

Cossette Media, a top-tier media agency renowned for its creativity and cutting-edge solutions, is pleased to announce significant leadership updates. April Yau has been appointed as vice president, business leadership, while Marissa Cristiano and Ashley Lewis have been promoted to associate vice presidents. These developments reinforce Cossette Media’s commitment to cultivating top talent and driving innovation in advertising and media strategy.

April Yau joins with an illustrious track record in creative leadership and a portfolio of international accolades, including previous roles at Major Tom and 6S Marketing. Known for her deep market insights, April will lead initiatives in the Western market to elevate Cossette Media’s work and amplify its impact.

“April’s appointment represents a pivotal moment for growth at Cossette Media,” said Andrew Butts, general manager for Ontario and Western Canada at Cossette Media. “Her strategic insight will help propel our agency forward, and we’re thrilled to welcome her to the team as we continue to shape the future of media strategy.”

On her new role, April commented, “I’m honoured to join Cossette Media at such an exciting time in the agency’s journey. With the business expanding its digital and creative capabilities, alongside its focus on leveraging AI-driven technology solutions, this is a key moment for the agency. The opportunity to work with such a talented team to drive impactful results for our clients is truly energizing. I look forward to contributing to the next phase of growth and success for Cossette Media as we continue to strengthen our market position.”

Cossette Media has also announced the promotions of Marissa Cristiano and Ashley Lewis, who have advanced from group account directors of digital to associate vice presidents of digital. In their new roles, they will oversee digital media strategy, product development, and operations across English Canada, leveraging their expertise in digital transformation to deliver impactful results.

“Marissa and Ashley embody the transformational spirit that drives the agency,” added Andrew. “Their leadership ensures we remain at the forefront of digital innovation, elevating our clients’ industry presence.”

With April Yau’s visionary leadership and the proven expertise of Marissa Cristiano and Ashley Lewis, Cossette Media and its national team are well-equipped to deliver client-focused solutions that drive meaningful growth and industry leadership. These appointments underline the agency’s steadfast commitment to staying ahead in a rapidly evolving market.