senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

CP+B and INFINITI Take On German Luxury Cars in Comedic Campaign

13/07/2018
Advertising Agency
New York, USA
537
Share
MJZ's Craig Gillespie directs German race car driver 'Konrad Gunther' in series of spots

Many people see German automobiles as the gold standard for luxury performance. And for years we have all seen the advertising trope of powerful, German sedans roaring around a high-performance track. What people don’t think about is an SUV with the performance and technology of a luxury car as well as the features and benefits that families rely on. But INFNIITI’s family of SUVs and crossovers defy tradition. To prove it, CP+B Boulder brought these American models with Japanese heritage to Germany’s exclusive Bilster Berg race track, the ultimate, luxury car proving ground.

In INFINITI’s latest TV campaign, INFINITI tested its lineup of family SUVs and crossovers, including the QX50, QX60 and QX80, at Bilster Berg, casting Americans to drive them. 

Helmed by MJZ's Craig Gillespie – Academy Award-nominated director of 'I, Tonya' – the spots are cinematic and dramatic like the luxury performance commercial you expect, while also humorous thanks to the antihero of the fictional legendary German racer, 'Konrad Gunther', the very personification of the stodgy, exclusivity of the luxury automobile tradition. Gunther nitpicks, criticises and questions INFINITI’s many helpful, advanced, family-friendly SUV features for not become welcome on the track. But in doing so, he becomes perhaps the greatest ally the brand could ask for. The campaign features a 90-second longform video as well as multiple 30- and 15-second TV spots.

Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from CPB
Hires, Wins & Business
It's Official: Bogusky's Back at CP+B
02/08/2018
143
0
ALL THEIR NEWS
Work from CPB
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0