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CP+B Boulder Gives Dominos Fans a Pizza the Pie in New Campaign

06/12/2016
Advertising Agency
Los Angeles, United States
133
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Pizza lovers can win shares of stock in Dominos and shares of store profits as part of the new campaign

Domino's Pizza (NYSE: DPZ), the recognised world leader in pizza delivery, knows that its customers love free pizza, which is why Domino's Piece of the Pie Rewards is so popular among its members nationwide. What else do people love? Free money, and now Domino's is giving some away!

Starting today, all Domino's Piece of the Pie Rewards members are eligible for a chance to win 10 free shares of Domino's stock, just for being in the program.

"Prior to today, Domino's Piece of the Pie Rewards members earned points toward free pizza. Now, we're literally giving our customers a piece of the pie, in the form of shares of stock and a share of store profits," said Russell Weiner, president of Domino's USA. "Each month, 25 lucky Piece of the Pie Rewards members will each be randomly selected to win 10 shares of Domino's stock, now through November 2017. Whether they take the shares and start building a stock portfolio or sell them at market price, one thing is for sure – it's all for the love of pizza!"

Piece of the Pie Rewards members will also have the chance to win a share of profits from real Domino's stores simply by showing their passion for pizza. To enter, members must follow @Dominos and post a photo and caption on Instagram or Twitter using #PieceofthePieContest now through April 16, 2017. Domino's will reward 50 members with a $10,000 check, and 10 of those winners will receive a "super fan experience" trip to Domino's world headquarters in Ann Arbor, Michigan.

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