CP+B LA Wins Hulu Assignment

CP+B LA has partnered with Hulu for a new integrated brand campaign slated to launch in 2018. The assignment was awarded after a competitive review.

 

CP+B previously partnered with the brand in 2009 and 2012 on Super Bowl spots – “Alec in Huluwood” (2009) and “An Evil(er) Plot to Destroy the World” (2012).

 

Ryan Skubic, VP/Managing Director at CP+B LA, says: “We have been lucky to partner with Hulu at key milestones in their history and right now Hulu is on the forefront of the premium streaming category with live TV, an impressive catalogue of on-demand content and lauded original programming. We’re excited to rekindle this important partnership during their most exciting chapter yet.”

 

This has been an exciting year for CP+B LA, which included launching Jose Cuervo’s bold “Tomorrow is Overrated” campaign and 1800 Tequila’s “Just Refined Enough” campaign to the recent launch of NBA 2K18 and the continuation of the successful partnership with PayPal.