CP+B Sony Xperia Soda Stunt

Crispin Porter & Bogusky Goteburg recently performed a live stunt with Sony, in collaboration with new James Bond movie Skyfall, to promote the company’s new waterproof Xperia acro S mobile phone. 

 

Dubbed ‘The Xperia Soda Stunt’ this event happened during the opening weekend of the new James Bond movie Skyfall in the biggest movie theatre in Stockholm. Upon entering the theater, movie-goers were given a free soda. Prior to the movie starting, a video began to play letting people in the audience know that some of them were the lucky winners of a new Sony Xperia acro S smartphone. Then certain cups started to ring and moviegoers were shocked to open the cups and see that the waterproof smartphones were actually inside, floating among their sodas.

 

View the video below:

 

 

Credits

 

Client: Sony Mobile Nordic

Nordic Marketing Communications Manager: Martina Johansson

Nordic PR Manager: Erik Yström

Agency: CP+B

ECD: Gustav Martner

Creative Directors: Jonas Wittenmark & Tobias Carlson

Art Director: Jonas Wittenmark

Copywriter: Tobias Carlson

Jr. Art Director: Jakob Eriksson

Jr. Copywriter: Elof Ivarsson

Client Service Director: Kristian Jörgensen

Business Director: Therese Olander

Content Supervisor: Karin Branmark

Agency Producer: Annika Andreasson

Event Agency: Grandins Flying Circus

Production Company: Vidiots