Craft Sportswear Shows It's the Right Shoes for Runners

Forsman & Bodenfors has its latest print ad for its client, Craft Sportswear to communicate Craft's brand and tonality and draw attention to one of Craft's most advanced running shoes: the Nordlite Ultra 2.

The shoe, Nordlite Ultra 2 is developed for both trail and road running and has a midsole with the unique material CR Foam, that offers great comfort, support, energy return and grip for all surfaces. With this playful headline Craft Sportswear and Forsman & Bodenfors wanted to remind runners that all you need is not one, but two great shoes.