Creamette's Holiday Campaign Centres Around Family Recipes and Personalised Sweaters

Pasta brand Creamette has launched a pasta recipe contest to mark the holidays.

This holiday season, Creamette — the beloved dry pasta brand known for inspiring mealtime masterpieces — launched a consumer contest today (that runs through Nov. 29) combining two favourite holiday traditions: family recipes and festive sweaters. One hundred lucky fans who submit their favourite holiday pasta recipe at RecipeSweater.com will be entered for a chance to win a year’s supply of Creamette and a one-of-a-kind, heirloom sweater — to be designed by real-life grandmas, embroidered with their favorite recipe. See below for inspiration!

To bring the contest to life, the brand is also partnering with the internet’s favourite famous grandma, Brunch with Babs to share her favourite family recipe, Baked Penne Pasta, and the contest with her followers.