Creative Belgium Launches Content Platform 'Brave Little Belgium'

Brave Little Belgium is a new content platform curated by Creative Belgium. The organisation looks at Belgium’s work and shares with the world ‘Why it's brave and typically Belgian'.  

The new design logo and website was created by the agency Mutant.

In their mission statement, Creative Belgium states: "100 years ago, they called us brave little Belgium. Or ‘these little fuckers.’ We had our own ideas. When they asked us to step in line, we peed on their shoes. Dangerous. But brave. That typifies us, Belgians. So let’s be proud of our brave ideas. And show them. By gathering the best work from hellhole and beyond, we make the rest pee their pants again. Because the little fuckers are back."

The website has three formats: 

1. Waffles

Waffles is a people format: We let Belgians abroad and foreigners in Belgium talk about what strikes them about Belgian work. They also tell us what it is like for Belgians to work abroad and vice versa.

2. Bravo 

Bravo is a spotlight format: It features the hottest Belgian campaigns of the moment.

3. Hellhole of Fame

This is a retrospective format: We look back at the best Belgian campaigns of recent years. We highlight the most historic campaigns from an interesting angle to show the Belgian legacy.