Creature London, Positive London and Positive Netherlands Rebrand as Modern Citizens

Creature London, Positive London, and Positive Netherlands including TikTok agency DUNKD have joined forces and will officially rebrand to become Modern Citizens, a new agency designed to meet the evolving needs of modern brands.  

Uniting the capabilities of creative, integrated digital and content creation agencies, Modern Citizens is made up of over 100 people with offices in London, Amsterdam and Rotterdam. 

The companies, all part of the Candid platform, are being integrated equally from a position of strength. They will continue to work with their respective clients, but now be able to offer expanded access to a broader range of capabilities and services, that together will create deeper, richer and more expansive creative work. An agency infused by technology and built for the modern world, embracing all the creative capabilities and creative heights available to it. 

Modern Citizens is structured around eight modular practices, providing expertise across: strategic consultancy, brand design, digital build, content creation, brand advertising, performance marketing, UX design, and data analysis and optimisation. Each module can be deployed individually or combined,  meaning that clients only use what they need to help drive growth. 

The rebrand will officially go live in mid-October, and Modern Citizens aims to offer a streamlined and collaborative approach to addressing the challenges of modern marketing. 

Matthew Robinson, CEO of Modern Citizens, said, "It’s been such a pleasure working with the extraordinary people across Creature, Positive London and Positive NL to build something we all believe this industry is crying out for; A great modern agency powered by creativity, technology and humanity.  

Modern Citizens doesn’t just celebrate all the skill sets and personalities of the talent we have assembled, it unites their creative, digital and content expertise to create even more relevant, necessary, exciting and effective work for the world.” 

Stu Outhwaite-Noel, joint chief creative officer at Modern Citizens said, “This is no restructure disguised as a rebrand. It’s a seriously exciting new adventure for all our new Citizens! Our united toy-box has just got a whole lot deeper and creative appetites a whole lot bigger as we combine the forces of Creature, Dunkd, Positive London and Positive NL. In Modern Citizens we’ve an agency born modern. An agency for today, tomorrow and for whatever the future throws at us. Bring it on. All of it.” 

Rudiger Wanck, CEO Candid, explained, “At Candid we have set ourselves the mission - through our innovative platform approach - to remove complexity for our clients and their brands. By bringing together these strong agencies under a single umbrella united with a single leadership team we are creating a full-service modular comms agency able to deliver above the line, below the line and fully digital communication and performance solutions.”