Currys PC World Colleagues Take Centre Stage in New Campaign

Currys PC World, the UK’s largest electrical retailer, has unveiled a new TV campaign, highlighting its next day delivery service on the important tech that makes life better as the world stays at home.

The ad, which debuted on Sunday 3rd May, shows the ways in which important technology is helping to support colleagues, friends, families and individuals at home amid the current Coronavirus pandemic - from working from home, to family entertainment.

For its latest creative, Currys PC World enlisted its colleagues and creative partners to capture real scenes from within their own homes whilst using a range of essential technology, including laptops, tablets, vacuum cleaners and cookers to help navigate home activities such as baking, home schooling, exercise and cleaning. The user-generated content was digitally assembled to create the 30-second ad by AMV BBDO, aims to underpin the convenience of Currys PC World’s next day delivery service for all the important tech needs of the nation.

Dan Rubel, customer communications and brand director, Dixons Carphone said: “We’re living through very challenging and uncertain times, and technology has never been more important in order to help us navigate through it and stay connected. Families across the UK, just like our own colleagues featured in the campaign, are relying on tech to stay connected, healthy, entertained and productive during these unique times. Often through crisis comes innovation and new direction, and we had been discussing the idea of using UGC in our creative for some time, and the current situation has forced our hand slightly early. We are excited about where it will lead us in the future.”

Lindsay Haselhurst, chief supply chain officer, Dixons Carphone added: “To be able to offer next day delivery we have ensured the safety of our colleagues and customers is our number one priority, and because of this, our delivery drivers are taking extra precautions, and providing contact free deliveries, as and where they can, to ensure social distancing measures are met.”

The TV campaign follows the retailer’s recent launch of ShopLive, a personal shopping service to connect customers with its store colleagues via video link. The service provides customers with expert advice to help them get the products they need during the Covid-19 crisis safely from the comfort of their own homes. The retailer, which is part of the Dixons Carphone group, has also unveiled a blueprint for safe shopping once the government’s store closure restrictions ease, including trading from parts of stores and zero contact Drive-Thrus.