senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Cute Crabs ‘Live Life Free’ at a Fairground in Freesat Campaign from TMW Unlimited

04/11/2021
Post Production
London, UK
111
Share
Coffee & TV’s Martin Allan directs vibrant spot launching Freesat’s new creative brand platform

Coffee & TV’s Martin Allan has directed Freesat’s new brand campaign ‘Live Life Free’, which launches this week. Coffee & TV worked on full creative production, from shoot through to visual effects and colour, collaborating with TMW agency to create Ossi and Pod and establish their world as they set off on an exploration of life above the sea.

The ad launches Freesat’s new creative brand platform, encouraging viewers to explore the entertainment on offer through the story of Ossi and Pod, who leave their underwater home to explore a vibrant fairground. The pair quickly begin to enjoy the world of free entertainment that was always, literally, just above their heads.

The character design was led by Josh George, working closely with TMW’s motion department Move Studio to find the right balance of cuteness, reality and brand identity. Using a mix of live action and CG environments, boarded out to create a bespoke solution for each individual shot.

Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from Coffee & TV
Wizards of Baking
Food Network
25/10/2024
17
0
Dancing Can
Guiness
23/10/2024
28
0
A Taste of the Unexpected
Drambuie
22/10/2024
34
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0